You order something at a counter.

They turn the screen around.

20% 25% 30%

And then they stand there.

You stand there.

The screen glows between you.

You have approximately three seconds to decide what kind of person you are.

INTENT

TAKE CARE OF THE PEOPLE WHO TAKE CARE OF YOU

Someone gives you great service.

You leave them something extra.

Simple.

And in places where workers rely heavily on tips, it isn’t really “extra” at all.

It’s part of how they make their living.

So you tip your server.

Your bartender.

The person who delivered food to your door in the rain.

Someone takes care of you.

YOU TAKE CARE OF THEM BACK.

There’s something kinda human and sweet about that.

OUTCOME

THEN THE SCREEN STARTED FOLLOWING US EVERYWHERE.

Coffee.

Takeout.

Counter service.

A bottle you grabbed yourself.

Something someone handed you.

Sometimes you’re being asked to tip before anything has even happened.

And suddenly we’re all doing the same tiny calculation.

Am I supposed to tip here?

Not:

Do I want to?

AM I SUPPOSED TO?

That’s different.

Because once the screen turns around, hitting “no tip” doesn’t feel neutral.

It feels like you’ve actively chosen to give someone nothing.

While they’re standing directly in front of you.

Brutal design.

And the person behind the counter didn’t invent the screen.

They might not even be watching what you press.

But somehow you’re both trapped.

They’re waiting.

You’re panicking.

The iPad is asking for 30%.

NOBODY KNOWS WHAT THE RULES ARE ANYMORE.

So a lot of us just press something.

Not because the service was incredible.

Not even necessarily because we wanted to.

Because we don’t want to feel like an a$$

REMAINS

A TIP IS SUPPOSED TO MEAN SOMETHING

I like being able to give someone extra when they were great.

I want to tip someone even more when they went above and beyond

GENEROSITY IS GOOD.

But generosity feels different when a machine suggests the amount and someone

is waiting for your answer.

The intention didn’t disappear.

It got mixed together with wages, technology, social pressure and a completely

unclear set of expectations.

So now we’re tipping more often…

while somehow feeling worse about tipping.

We wanted a way to say:

THANK YOU. YOU TOOK CARE OF ME.

And somewhere along the way, that turned into:

WAIT. AM I A BAD PERSON IF I PRESS “NO TIP”?

And what remains…

Not whether we should tip.

But whether something can still feel generous

WHEN SAYING NO DOESN’T FEEL LIKE AN OPTION.